Tag Archives: nickelodeon

No Slime Needed: Kids Crown Leo Green King

I'm too sexy for my blimp.

I'm too sexy for my blimp.

Leonardo DiCaprio was honored last night with the Nickelodeon Kids’ Choice Awards first-ever “Big Green Help Award.” After rolling up in his Hybrid, the “kids” awarded Leo for his dedication to going green, for helping them to do the same. After receiving his statuette from longtime friend and sustainability supporter Cameron Diaz, Leo said this to the pint-sized crowd:

“Right now, our mother – our mother – all of our mothers, Mother Earth is hurting, and she needs a generation of thoughtful, caring and active kids like all of you to protect her for the future. You can help us win the battle to clean up our air, our water, our land, to protect our forests, our oceans and our wildlife.”

The award kicks off Nickelodeon’s Big Green Help campaign, a global, social campaign that educates kids on the importance of saving energy. It was launched in response to a survey conducted by Nickelodeon and the Pew Center in which more than half of the kids surveyed stated that the environment was one of their major concerns. (Maybe they stopped Facebooking for Earth Hour 2009.)

Zac Efron and Vanessa Hudgens were also on board to accept the award for favorite film: High School Musical 3. Miley Cyrus picked up an orange blimp for Favorite Female Singer, while the Jonai won Favorite Group.

I’m all for a Leo PR boost, but is it fair when kids get involved?

XO, The Green Gamine

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Filed under Green News, Green Pop

Rewind: Ed Norton, Nickelodeon, and Earth Hour 2009

Sing it with me now (and try not to be pitchy): When the lights go down in the city…

…it’s probably a sign that Earth Hour is going down with them. Yesterday, landmarks like the Eiffel Tower, Big Ben and the Parthenon switched off their sparklers in honor of Earth Hour 2009. The Vote Earth! Campaign and the WWF hosted the worldwide event, encouraging environ-lovers to flip the switch at 8:30 p.m. Using their light switch as a makeshift ballot, Parisians, Athenians, and Venetians alike voted “YES!” to saving our planet by living in darkness for an hour.

(If you are like me, and Are You Afraid of the Dark? scared the living bejesus out of you, this may have come as a challenge.)

More than 74 countries and territories agreed to go dark and, if the WWF got the stats they so desired, more than 1 billion people participated. The results will be on display at the Global Climate Change Conference in Copenhagen 2009, where world leaders will meet together to decide how to tackle the issue of global warming. With global ambassadors like Fight Club‘s Ed Norton, how could you possibly fail?

Naturally, there were some fools in the mood for a protest, scream-typing on Facebook: “[I’m] planning to start up an Anti-Earth Hour. Any takers??” Obviously, they hadn’t considered all the naughty things you can do for an hour in the dark. Shame on them.

XO, The Green Gamine

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Filed under Green Living, Green News